Google Ads budget calculator
See what a small Google Ads budget will realistically get you — clicks, conversions, and a clear next step.
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Google Ads budget calculator
Find out what your weekly budget will realistically get you.
Your starting point
How much you'll spend each week on Google Ads.
Easier goals convert more often — start soft if your budget is small.
Assumptions
How much you pay each time someone clicks your ad. Check Google Keyword Planner for estimates.
Of every 100 clicks, how many complete your goal. Industry average for landing pages is 2–5%.
Your forecast
What your budget gets you
Can I learn anything on this budget?
Do this next
Enter what you're willing to pay per conversion and we'll work backwards to find your maximum CPC.
At conversion rate, you can afford a maximum CPC of .
Google Ads budget calculator
Starting Google Ads on a small budget? This calculator answers the one question every beginner has:
"If I spend £X/week, what will I realistically get — and what should I do next?"
How it works
- Enter your weekly budget (defaults to £30/week)
- Pick your goal — demo request, email signup, or guide click — each with a realistic conversion rate preset
- See your forecast — expected clicks, conversions, cost per conversion, and whether your budget is enough to learn anything meaningful
The learning check
The tool runs a simple sanity check: given your budget and assumptions, will you collect enough clicks and conversions in your test window to draw any conclusions? If not, it tells you exactly what to change — lower CPC, softer goal, or more budget.
What you'll learn
- Whether your budget is meaningful for your chosen goal
- Whether to aim for demos or start with a softer conversion first
- The single most important thing to change next (budget, CPC strategy, or landing page)
Advanced: "What CPC can I afford?"
An optional reverse calculator — enter your target cost per conversion and see the maximum CPC you can afford at your current conversion rate.
No AI, no fluff. Just arithmetic and honest advice.